Branded Editions’ technology creates digital editions for Brazilian Editora Globo – connecting readers to South America’s largest communication group
Branded Editions, the award-winning technology powered by PressReader, has expanded their publishing partnership with Editora Globo (a subsidiary of Grupo Globo) to create another 12 digital editions of their publications. The digital editions will provide content to hundreds of thousands of readers across the Portuguese-speaking world, growing Editora Globo’s existing print readership of over 14M. With Editora Globo digitizing more of their publications using Branded Editions’ premium publishing technology; readers now have access to features such as article sharing, instant translation in up to 18 languages and voice narration, which helps bring their content to life.
“Our publishing partners produce incredible content, and for that they need industry leading and reliable technology to grow and maintain their readership. And a swift user import process allows publishers to quickly provide access to their print customers when needed. We are committed to providing the best reader experience possible while achieving publisher business objectives.” – Steve Chapman, VP Content Partnerships, PressReader
As part of the largest communications group in South America, Editora Globo is well-known globally with premium titles such as Vogue Brazil, Casa Vogue, Glamour, and Epoca — to name just a few. In these uncertain times, expanding content channel reach is now more important than ever, especially for large publishing houses like Editora Globo with vast audiences. As many countries restrict non-essential print distribution, Branded Editions is a streamlined way for publishers to diversify and expand content channels to reach readers where they are, in a way that’s easy and flexible during a time of physical distancing.
With 20 years of experience in the digital publishing space, PressReader is the world’s largest newsstand and powers Branded Editions with bespoke solutions for newspapers, magazines, and corporate publications. Publishers working with Branded Editions to privately-label their award-winning technology are in great hands. Enhanced technology with user-centric features maximize a publisher’s ability to attract and retain the interest of readers, enough to take them from curious browsers to loyal subscribers.